Virtual Market Environment | Skilling for Strategic Disruption
And the challenge for many disrupted incumbents is the speed and pace at which once-stable markets can be so readily reconfigured and reinvented.
Complicating this scenario further is that responses to strategic disruption range from Focus (“we’ll stick to what we’re great at”) to Total Reinvention (“left unaddressed this disruption will cause our extinction”).
Surviving this volatility and uncertainty is not impossible.
And and the business management skills (including sales and pricing) required to thrive in a disrupted business environment are attainable.
It comes by immersing participants in scenarios and virtual market environments that test and hone their business and survival instincts.
Virtual Market Environment | [V|ME]
Our Virtual Market Environment [V|ME] immerses participants in a true-to-life, contestable, interconnected, and disrupted market environment.
In this environment the business strategies and value propositions crafted by opposing teams actually compete for market traction and customer share. The objective being to succeed in a continually disrupted market and to deliver on business and stakeholder expectations.
The competitive pressure and market disruptions created by this environment mean that poor decisions have consequences including loss of market share, revenue streams, profitability, and business efficiency.
The interconnectedness of the environment mean that team decisions have an impact on the team, on the competing teams, and on the market as a whole.
[V|ME] | Realism in Learning
In the [V|ME] the most significant dynamics of a real market have been truthfully captured and modelled. This includes typical start-up conditions where competitors have minimal market share, revenue, and profit; and little is known about actual customer preferences and winning strategies.
Also, typical market disruptions (e.g. disruptive new entrants, radical change in customer preferences, turmoil in market size, etc.) have been integrated into the algorithms of the [V|ME] and into the participant environment.
Together these market dynamics and disruptions deliver a skill-development environment that is enduring, realistic, and engaging.
[V|ME] | Leverage and Access
To learn more about how your organisation can benefit from our unique [V|ME] please contact us.